Privacy Policy
Effective date: 01/04/2026
Last updated: 01/04/2026
Daltons (“we”, “us”, “our”) is committed to protecting your privacy and handling your personal data in a transparent and secure way. This privacy policy explains how we collect, use, store and protect your personal information when you visit our website, use our services, make enquiries, or otherwise interact with us.
As a UK-based business, we comply with the UK GDPR and the Data Protection Act 2018.
1. Who We Are
Controller:
A L Dalton Ltd (trading as Daltons)
Crossgate Drive, Queens Drive Industrial Estate,
Nottingham, NG2 1LW, UK
Email: info@daltonsmachines.com
Phone: +44 (0) 115 965 201
If you have questions about this policy or your data rights, you can contact us at the above details.
2. Personal Data We Collect
We may collect and process the following categories of personal data:
Identity & Contact Data: name, job title, company, email address, telephone number.
Technical Data: IP address, browser type and version, device information, usage data.
Communication Data: details you provide when you contact us, request a quote, or sign up for newsletters
Usage Data: how you interact with our website, including analytics and cookies.
Marketing Preferences: opt-in/opt-out preferences for marketing and newsletters.
We do not collect special category data (such as health, race, or religious details) via the website.
3. How We Collect Your Data
Data is collected in the following ways:
Direct interactions: when you fill in forms, make enquiries, book training, request quotes, or contact us by email or phone.
Automated technologies: cookies and similar tracking technologies used for analytics and site functionality.
Third parties: some data may be received from service providers (e.g., CRM or analytics platforms).
4. Why We Use Your Data
We use personal data for purposes including:
Responding to enquiries and requests
Providing quotes, services, training or products
Administering contracts and customer accounts
Marketing communications (where consented)
Website and service improvement (analytics)
Legal, regulatory and compliance obligations
We will only process personal data when there is a lawful basis to do so under UK GDPR — typically contractual necessity, legitimate interest, legal obligation or consent (where applicable).
5. Lawful Bases for Processing
We process your personal data under the following lawful bases:
Contract: to provide services, respond to enquiries and administer orders
Legitimate interests: to operate and improve our business, protect against fraud, and provide relevant communications
Consent: where you have given permission (for marketing or certain cookies)
Legal obligation: to comply with legal or regulatory requirements
We do not rely on consent for core service delivery but do for marketing communications and non-essential cookies.
6. Cookies and Tracking Technologies
Our website uses cookies (small files stored on your device) to enhance functionality, analyse usage and support performance. Some cookies are essential, while others require your consent before activation.
For detailed information on cookies we use and how you can manage them, please see our Cookie Policy.
7. Data Sharing
We may share personal data with:
Service providers (hosting, CRM, analytics, payment processors)
Professional advisers (legal, audit, insurance)
Regulators or authorities when required by law
If the business is sold or merged, data may be transferred responsibly
We require third parties to handle personal data in accordance with UK data protection laws.
8. Data Retention
We retain personal data only as long as necessary to fulfil the purpose it was collected for, including compliance with legal, tax, accounting or reporting requirements. For example:
Customer account and service data: retained while active and for several years after for statutory compliance
Marketing data: retained until consent is withdrawn or inactive over time
Analytics data: retained in anonymised or aggregated form
If you would like to request data deletion where applicable, you can contact us.
9. Your Legal Rights
Under UK GDPR, you may have the right to:
Access your personal data
Correct inaccurate data
Request erasure in certain cases
Restrict or object to processing
Withdraw consent (if processing is consent-based)
Data portability in certain scenarios
To exercise any rights, please contact us at info@daltonsmachines.com You can also complain to the UK Information Commissioner’s Office (ICO).
10. Data Security
We maintain appropriate technical and organisational measures to protect personal data from unlawful access, loss or damage. Access to personal data is limited to those who need it to perform their role.
11. Changes to This Policy
We may update this policy from time to time to reflect changes in law, technology or business practices. The latest version will always be posted on our website.